Get in the best shape of your life, for the rest of your life.
Take control of your health and fitness and finally achieve the body you've always dreamed of.
All without spending your hard-earned money on shameful supplements, pounding hours away on the treadmill each day, or giving up all your favourite foods.
Takes 2 minutes. I personally review every application and reply within 24 hours.
24hr
Reply to every application
1:1
Fully tailored coaching
30–60
Men & women I work with
100%
Built around your life
When we work together, you don't just get access to me
With all the conflicting information out there, obstacles and advice leaving your head in a spin, it's no wonder you're frustrated and lacking results. I eliminate all of that, so you don't waste more time on things that don't work for you.
01
A tailored nutrition plan with around-the-clock accountability
A simple, easy-to-implement plan built around your own dietary preferences. Low-carb, vegan, paleo, whatever-I-can-find — I can handle it. No more worrying whether you're eating the right amount, or fretting about a restaurant with the family.
03
Ongoing education and guidance
I'm not a fan of handing you a plan and hoping it works. I want you to know why you're doing it, so you have the tools to maintain your fitness forever. Drip-fed over time so you never become overwhelmed.
02
Custom training plans that fit your actual week
You'll never train the same as someone else. Even if your schedule allows for 10 minutes before work, we'll work with it. Injuries or no experience? Fine. Every workout links to my exercise library, so you know exactly how to perform each movement.
04
Client-only support & bonuses
Guides that tackle your most pressing concerns, so you know what to do when you feel demotivated or unsure. Daily support from me and from a wider community who've broken through the same obstacles. You're not alone.
Who I work with — and who I don't
I have some guidelines on who I work with. Please check you're a fit before applying, so neither of us wastes any time.
- Newbie to intermediate with weights. Never picked up a barbell? That's cool — we build that base and confidence together.
- Men and women between 30–60.
- Looking to lose weight and build muscle without bulking up — slim down, change your eating habits, reduce those aches and pains.
- Willing to track certain markers daily, like steps and calories, to change your understanding of portion control. Not forever, but a must at the start.
- An experienced pro wanting to improve their squat, deadlift and bench. Look elsewhere.
- Anyone after a get-fit-quick scheme. I won't tell you you'll lose 20lbs in 3 weeks.
- Anyone wanting a military bootcamp where I shout at you daily. You need some of that motivation yourself.
- Anyone not serious about improving their life and health. If that's you, please don't apply.
Clients who put the work in
Coaching is teamwork. Hard work, consistency and perseverance are key — this is what that looks like.
Serious about it? Then step right up.
Fill in the application to the best of your ability. I'll go away, look it over, and be in touch within 24 hours with the best programme for your needs.
If you're not that serious about improving your life, advancing your health and looking great naked, whilst enjoying the process — please don't apply.
- You fill in the application to the best of your ability.
- I look it over and get in touch within 24 hours with the best programme for your needs.
- You decide on that programme and let me know.
- You get yourself set up.
- I email you the plan with all the relevant information a day later.
- We embark on our journey together.
Coaching application
Takes about 2 minutes. Every application is read by me personally, and I reply within 24 hours.
- Your goals and what's stopped you before
- Your training experience and age range
- Whether you'd prefer online or 1:1 in Northwood
- Your availability through the week
No spam, ever. I'll only use this to reply about coaching.
Part on the grind, part catching up on sleep as a new dad.
Sam believes taking control of your diet and lifestyle through the hard times will make the good times feel easy. Changes will happen. Both physically and mentally. Your health will enhance every aspect of your life. Plus you'll turn a few heads and look great too.
We've been here before, haven't we?
Tossing and turning about starting a programme, unsure if you're ready yet. You don't need another couple of months. You need a plan that fits your life.